![]() If you do not wish to work together with a lawyer, we recommend that you as the author first consider the most important questions regarding licensing agreements: Since a lot of money may be involved, it is important that the agreement is legally sound. To ensure successful licensing, you should draft a licensing agreement that is proofread by a lawyer and preferably one who is knowledgeable about copyright and contract law. While legislators do allows the parties involved a considerable scope of discretion, each basic element of the agreement should preferably be contractually clarified and stipulated ![]() In practice, this represents a challenge you must consider that the agreement provides both parties a clear legal framework that is adjusted to the respective particular requirements as concretely as possible. To be more precise, there is not one, but rather an array of very specific licensing agreements to choose from depending on the type of use you would like to grant. Licensing agreements have relatively wide and diverse application areas and are, in terms of content only, hard to be standardized. Fees will vary by agency and image material. If sharing Rights-Managed licensed images with image agencies, you will be able to reach a much more targeted audiences for your images, however, not every image sells equally well. Royalty-Free licenses offer you the potential to make money for your images relatively easily, however there is also the possibility for low revenue. Professional photographers, however, are better off without CC licenses and should opt for agreements with clearly regulated terms of use instead. CC licenses and stock licenses are more suitable for hobby photographers and generally bring in little to no revenue. ![]() The requirements which you set for your licenses depends on the specific images and on the purpose of use. Generally speaking, there are no right or wrong image license provisions. You can also combine compensation methods with one another an example of this would be agreeing upon a percentage compensation based on revenue and establishing a minimum license fee, which must be paid in case no revenue is generated.Ī good assistance for calculating the license fee in the UK is the licensing and usage calculator of the The Association of Photographers Ltd. Also common are flat-rate license fee models, which can be calculated using a unit license fee and a minimum license fee. ![]() Of course, this amount also varies depending on the specific negotiations between the contracting parties. It is oriented toward the net sales revenue of the licensee and lies between 3.5% and 12%. A common type of remuneration is the percentage compensation model. It’s also worth noting that there are also variations in remuneration models. Alternatively, many stock agencies also offer calculation tools that give a rough overview of what amount is usual for which types of use. Referencing the price list of others in your industry is a good way to get a general idea about pricing for comparable image licenses on the market. Which types of use are permitted, how long and where the image license is valid, whether non-exclusive or exclusive rights of use are granted and whether the author is to be named also play a role in this. The amount of the licensing fee depends on various factors, but essentially on the scope of the license granted. So it can be arranged whether the remuneration should occur and, if so, how and when it is to be paid. The remuneration can be determined freely.
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